Saturday, September 10, 2011

World Market Sea Salt Dark Chocolate 64% Cacao

3oz (85g) bar
Ingredients: Chocolate liquor, sugar, cocoa butter, soy lecithin, vanilla, sea salt
15g sugar/43g serving (34.9% by wt.)

Corporate Info: So I don't know who actually makes World Market's (a.k.a. Cost Plus World Market) chocolate, but I was there for other reasons and liked the sound of their flavored chocolates, including this week's Sea Salt and next week's Chili & Lime. None of it is listed on the site, so I guess there are two questions here. First, how well do the flavors work? And second, if you're at World Market buying beaded chair cushions or Finnish soda or something, should you throw in some of their store brand chocolate?

Appearance: I dunno, medium brown. Fairly dark, actually, darker than I would think for 64%. A big, thin bar, and you can just barely see the shapes of sea salt flakes under the chocolate.

Smell: Mild, sweet, fruity of the apricot/peach variety.

Taste: Woah. The chocolate is very mild and sweet and not especially fruity, and the texture is fairly creamy. What's weird is that the flakes of sea salt sneak up on you, because they're not super small but are incorporated into the chocolate, not on top where you know where they are and they'll start melting right away; you're chewing your mild, milky chocolate and then suddenly there's a tiny crunch and salinity comes out of nowhere. I like sweet and salt together, but I'm not sure this entirely appeals to me, plus the chocolate isn't all that great. Maybe less sugar would have worked better with this mild chocolate.

Conclusion: World Market Sea Salt Dark Chocolate 64% Cacao is mild and a bit too sweet for me, and the incorporated salt is kind of jarring. I'm not sure I'd buy World Market's 64% cacao flavored chocolate again.

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