Saturday, September 15, 2012

Fearless 75% Dark as Midnight

2oz (56.7g) bar
Ingredients: Organic raw cacao, o. unrefined cane sugar
6g sugar/28.35g serving (21.2% by wt.)

Corporate Info: [Copied from 6/2/12] Fearless is totally new to me, but I spied its frankly adorable boxes (tiny elephant! lightning! cloud/bite out of corner! friendly font!) on sale and bought a couple boxes. The company was apparently founded in 2006 in California, uses recycled paper for the outer boxes, and makes bean-to-bar chocolate with organic ingredients and direct trade cacao from specific plantations in Brazil, with a special focus on raw cacao. All of this may or may not mean anything to you, but I think I can safely say that Fearless is full of good intentions, part of what I'm seeing as a young cohort trying to bring chocolate into the modern age more thoughtfully, with an eye toward (or blatant focus on) sustainability and treating growers well. The small-company, bean-to-bar model is one way of doing it (contrast with Divine, for example), and it's a fine option. Good for them. Oh, and Fearless currently produces only five items, a plain 75% bar and four 70% bars with interesting flavor combos.

Today's Bar: Fearless's plain chocolate, in 75% cacao rather than the 70% they use in flavored bars.

Appearance: Fearless's usual fairly matte bar with the great mold, though I'd venture (without having the others in front of me) that the 75% chocolate is slightly glossier and has a richer, redder hue than its fairly grey 70% base.

Smell: Fresh, raw but rounded, earthy.

Taste: Like Fearless's other bars, this one crunches before melting into something smooth and thick. The flavor is tart and beany, like cacao nibs with a super-creamy texture; there are undertones of something fragrant and tropical, maybe banana, but the predominant flavor is sour and somewhat tannic without being seriously bitter or harsh.

Conclusion: Fearless 75% Dark as Midnight has a creamy texture and a bright and raw but tempered flavor. It's wild cacao that's been tamed for your palate.

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