Saturday, November 26, 2011

SunSpire Fair Trade Organic Baking Bar Unsweetened Chocolate

4oz (113g) bar
Ingredients: Organic fair trade unsweetened chocolate

I haven't bought a lot of SunSpire products, as they have that old-school health-food look about them that doesn't inspire (heh) tasty chocolate confidence. I'm finally trying this baking bar because it was on sale, I use a decent amount of chocolate, and I'd like to support organic and fair trade production when I can. That said, it's 100% cacao, so unless it's François Pralus it probably won't be a joy to eat as is.

Today I'm trying SunSpire's chocolate plain and in hot chocolate, which for me consists of chocolate, sugar, vanilla, and soy milk. You may make your cocoa differently, but since I drink it nearly daily using various chocolate bars and cocoa powders, I do have some basis for comparison.

Corporate Info: SunSpire's parent company is The Hain Celestial Group, owners of a huge range of health food brands, among them Greek Gods; Arrowhead Mills; Spectrum; Celestial Seasonings; Rice Dream, Soy Dream and WestSoy (milk replacers); Alba and Avalon Organics and Jāson (personal care products); and of course Hain Pure Foods. It's really big. Hain is headquartered in a town in Long Island, New York; customer service is in Celestial Seasonings' hometown of Boulder, Colorado; and Hain Celestial also operates in Canada and Europe.

Appearance: Very matte, washed-out brown.

Smell: Vivid, beany, tart, raw.

Taste: Bitter and chalky, leaving a chalky residue. It doesn't make much of an impression other than that texture and the bitterness hovering around it.

In Hot Chocolate: My cocoa with SunSpire unsweetened wasn't great, less because of flavor than because of the same chalky texture I tasted in the bar. It was like regular hot chocolate with additional chalk dust, which thickened the cocoa slightly and then, after I swallowed, lingered dryly on the inside of my mouth. Too bad.

Conclusion: SunSpire Fair Trade Organic Baking Bar Unsweetened Chocolate is more memorable for its weirdly chalky texture than its flavor.

1 comment:

  1. Hah this sounds grotty. Can't say the label inspires much of anything from me, I'd probably ignore it. It inspires ignorance.

    I sure like Greek Gods' honey-flavored yogurt, though:)