2oz
(56.7g) bar
Ingredients:
Organic raw cacao, o. unrefined cane sugar, o. matcha green tea, o.
peppermint
7g
sugar/28.35g serving (24.7% by wt.)
Corporate
Info: [Altered
from 6/2/12] Fearless was founded in 2006 in California, uses
recycled paper for the outer boxes, and makes bean-to-bar chocolate
with organic ingredients and direct trade cacao from specific
plantations in Brazil, with a special focus on raw cacao. All of this
may or may not mean anything to you, but I think I can safely say
that Fearless is full of good intentions, part of what I'm seeing as
a young cohort trying to bring chocolate into the modern age more
thoughtfully, with an eye toward (or blatant focus on) sustainability
and treating growers well. The small-company, bean-to-bar model is
one way of doing it (contrast with Divine, for example), and it's a
fine option. Good for them. Fearless is also notable for its
aesthetic, a combination of earthy-crunchy (recycled-looking paper
boxes) and super cute, as the font is friendly, the logo is a tiny
elephant, and the mold embosses the elephant and a bunch of stars on
the bars and takes a “bite” out of the corner of the bar. I'd
argue that the cute-ification of the raw, organic message is a great
way to go, taking what might otherwise be perceived as a solidly
hippie company and making it more approachable. As of last September
Fearless only produced five bars, and now there are seven, so look
for more from Fearless in the future.
Today's
Bar:
The same simple cacao and unrefined sugar, 70% like their other
flavored/inclusion bars, with added matcha and peppermint. As you'll
see from the link, since I bought this bar the packaging and logo
have changed: The elephant now has wings, and the new bar is “Green
Tea Mint.” I'm curious whether or not the bar's formula has changed
as well.
Appearance:
Very
slightly glossy, in a pleasantly orange-ish brown, and of course
Fearless's excellent molding.
Smell:
A
little mint, and something green-brown in not-too-strong chocolate.
Taste:
Not
quite my thing. The chocolate has a nice raw beaniness, but I'm not
sure that's well matched by the low-level mint, and the matcha adds a
sort of lingering, dusty, bitter flavor that doesn't work for me,
though it might be very right for matcha fans. The texture is smooth
and thick (though not ultra-smooth like many European bars), so the
overall vibe is more complex than just “raw.” Still, I think
matcha takes raw cacao's potential for bitterness and makes it a
definite reality, and that's not the way I'd want to go.
Conclusion:
Fearless
70% Matcha Green Tea Peppermynt emphasizes bitterness, and I don't
think the matcha or mint bring out the best notes in the raw cacao.