Saturday, December 10, 2011

Justin's organic 2 dark chocolate peanut butter cups

1.4oz in two peanut butter cups
Ingredients: Organic cane sugar, o. chocolate liquor, o. cocoa butter, o. soy lecithin, o. vanilla, o. peanuts, o. palm oil, sea salt
14g sugar/40g serving (35% by wt.)

Corporate Info: Justin's—a.k.a. Justin's Nut Butter—is a nut butter company, not a chocolatier, but I like peanut butter cups and Justin's makes a dark chocolate peanut butter cup, so there you go. Justin's products are mostly organic, and they claim to be trying for sustainability in a whole assortment of ways. Good for them. Also, with a hometown of Boulder, Colorado, Justin's is neighbor to Chocolove and SunSpire.

Appearance: Pretty nice. The wide, flat cups, glossy chocolate, and (in cross-section) good amount of crumbly-looking peanut butter make these comparable to Reese's ultra-popular version. I have as much Reese's nostalgia as anyone, so a decision to emulate the big boys seems like a good one to me.

Smell: As you'd expect, but with a somewhat greater emphasis on the chocolate than most. That chocolate has a red-berry tartness to the smell rather than being the usual super-mild and sweet type.

Taste: On first bite, I think: sweet...very smooth and creamy chocolate...yes the peanut butter has some crumbly-crunchy going on...lingering sugar and red fruit tartness. I wish the peanut butter stood out more; I'm thinking that, compared to milk chocolate cups, dark chocolate ones need a higher ratio of peanut butter to stand up to the chocolate, even if the chocolate isn't crazy intense (and this isn't). Not bad, though.

Conclusion: Justin's organic 2 dark chocolate peanut butter cups are a fine organic, small-company Reese's substitute, but the peanut butter flavor tends to get overwhelmed by the flavorful chocolate.

1 comment:

  1. I think I like Reese's so much because the peanut butter doesn't taste like real peanut butter to me. Mmm, preservatives:)