Saturday, September 8, 2012

Fearless 70% Super Seeds Crunch! Hemp Chia Flax

2oz (56.7g) bar
Ingredients: Organic raw cacao, o. unrefined cane sugar, o. flax seed, o. hemp seed, o. chia seed
7g sugar/28.35g serving (24.7% by wt.)

Corporate Info: [Copied from 6/2/12] Fearless is totally new to me, but I spied its frankly adorable boxes (tiny elephant! lightning! cloud/bite out of corner! friendly font!) on sale and bought a couple boxes. The company was apparently founded in 2006 in California, uses recycled paper for the outer boxes, and makes bean-to-bar chocolate with organic ingredients and direct trade cacao from specific plantations in Brazil, with a special focus on raw cacao. All of this may or may not mean anything to you, but I think I can safely say that Fearless is full of good intentions, part of what I'm seeing as a young cohort trying to bring chocolate into the modern age more thoughtfully, with an eye toward (or blatant focus on) sustainability and treating growers well. The small-company, bean-to-bar model is one way of doing it (contrast with Divine, for example), and it's a fine option. Good for them. Oh, and Fearless currently produces only five items, a plain 75% bar and four 70% bars with interesting flavor combos.

Today's Bar: One of Fearless's flavored bars, 70% cacao enrobing small, nutritious flax, hemp, and chia seeds.

Appearance: Like Fearless's other bars, this one is matte and greyish, in Fearless's delightful mold of elephants, stars, and a bite or cloud cut out of the corner.

Smell: Raw, beany, rich, but not sharp or strong.

Taste: Texture starts crunchy and melts smooth and thick, with the small seeds adding a popping crunch that makes the mouthfeel more complex—you have to chew this bar. Flavor is earthy, chocolatey, balanced in a close-to-the-tree way, with some sour and bitter notes but nothing harsh or separated from the other flavors, and the seeds contribute a slight nuttiness (and, yes, stick in your teeth a little). I'm a fan of Fearless!

Conclusion: Fearless 70% Super Seeds Crunch! Hemp Chia Flax is Fearless's thick, raw chocolate flavor with some nutty notes and the added texture of crunchy, popping seeds.

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